What is Private Label Rights ? PLR Explained!

If you do not want to write or produce any content from scratch and never want to pay expensive freelancers. Wish to save time and money, be productive and make profit from PLR and MRR Products. Then this guide is just for you to get the insight into this topic.

In this guide, you will learn what PLR means and how you can use it to build and grow your online business.

Private label rights are a license where the author sells the intellectual property rights for his work. The buyer has the right to reproduce, modify, publish, distribute or resell as their own content.

Private label rights allow someone to alter existing content- such as articles or videos- and market it as their own. More specifically they allow, and indeed require, the buyer to take a generic piece of content and customize it, at which point the buyer has all the rights to it and can use it however they please.

PLR is a subcategory of master resell rights (MRR). Master resell rights, which are themselves a subcategory of resell rights, allow a buyer to resell the product as well as the rights to that product. Resell rights simply let the buyer resell a product without altering it. The difference between private label rights and master resell rights is that with MRR content the buyer can’t change the product, and the product must be sold, not given for free. We’ll discuss reasons to give away free content in our section further in on how to use PLR content.

In Internet marketing, private label rights are a license where the author sells most or all of the intellectual property rights for his work. The license is defined by the author of the work and has no legal definition. Private label rights derive from private labelling.

It is a unique way to obtain content for a web page or blog, and we know, UNIQUE CONTENT is KING when it comes to ranking a website in Google. Usually, you can do anything you want with a PLR article. You can edit the articles, you can call yourself the author, and you can just use the articles on your own website.


PLR Products offers content marketers, new media publishers, and anyone else promoting an online site the chance to acquire the right to reproduce, modify, publish, print, distribute, display, or resell as their own content that was actually created by someone else… legally.

The right to use to the content is transferred at purchase, meaning the purchaser can put their name on it as the author of the work. Sometimes there are restrictions on the content, such as to where it can be used or if it can be broken, up for example, and it is wise to know what restrictions there may be on the Private Label Rights before you buy.

You can save a lot of time and money by just using someone else’s Content instead of starting from scratch and making content by yourself.


One of the main benefits of choosing PLR over custom content is the price point. Consider the fact that many content marketers are simultaneously working on multiple sites at any given time. The cost of hiring a ghost writer or content maker to pen custom content for each site can be expensive.

On the other hand, buying PLR can prove helpful in allowing you to license an abundance of high-quality content or products for just a dollar or two each. We can compare it by the example of Content writer.

When you buy PLR, the research has already been done. Thought has already gone into the content that has been produced. So reshaping that content so that it is 100% original won’t be a difficult thing.

Private label rights’ main advantages are the flexibility and time savings that come from using prewritten content. Since this type of content sits on the scale between custom written content and reposting, it allows for the best of both worlds.

  • Time savings. When used correctly, PLR content frees a company from the more time-consuming business of creating content from scratch, offering a shortcut. This works on a larger scale too; if a company gets several PLR articles on a specific topic, they are then able to plan out a structure of additional articles to fill in topic gaps in the purchased content. At the same time the PLR content may cover areas marketers would not have thought to include otherwise.
  • Additional expertise. PLR content can be especially helpful for companies that want to offer content outside their main area of expertise, which could involve lots of research or potential mistakes in the finished article otherwise. For example, a commercial cleaning services company may know all about cleaning large offices thoroughly and efficiently, but not about the ingredients of its cleaners or how they’re manufactured, which is where PLR products would come in.
  • Inexpensive. Commonly PLR content is purchased for a few cents per article in packages online. Even with the additional time to customize it, PLR content is less expensive than hiring someone to write content from scratch.
  • Customized. Since PLR content allows the buyer to change it however they want, it’s a great way to customize it to fit the company that bought it. It allows the purchaser to add their own company name, calls to action, and company-specific information and examples.
  • Ownership. As mentioned before, PLR allows the purchaser to sell, edit, remix, and combine content, or give it away for free. Once it has been changed the purchaser has the same rights to it as if they had created it themselves, because it has already been made into custom content by the purchaser themselves. Note: occasionally PLR content does have limits to its rights, so it’s important to read the fine print when buying it.
PLR Disadvantages

Of course, the primary drawback is the lack of originality. PLR is sold using a non-exclusive license, meaning multiple purchasers can buy the exact same content.


We hope this clears your concept about, what is PLR. Not only is it a fast and efficient way for you to gather content for a new venture, but it’s also a great way to overcome writer’s block. If you find your blog becoming a bit stale and you don’t have the motivation to develop new content, a few bucks spent on a related PLR package can provide you with quick content that you can use until you get back into your writing groove.

Bookmayor.com is one of the best website where you can find private label rights. You may go to bookmayor.com now.

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