The four Ps of marketing are the key factors that are involved in the marketing of a good or service. They are the product, price, place, and promotion of a good or service. Often referred to as the marketing mix, the four Ps are constrained by internal and external factors in the overall business environment, and they interact significantly with one another.
The 4 Ps are used by companies to identify some key factors for their business, including what consumers want from them, how their product or service meets or fails to meet those needs, how their product or service is perceived in the world, how they stand out from their competitors, and how they interact with their customers.
101 Accounting Action Guide Bookmayor Business business and enterprenursip business communication Business Management Business Principles Creativity Critical thinking Economics Emotional Intelligence Entrepreneurship Finance General Guides and Advice Headline Health Human Resource Management Innovation Insurance Investment Law Leadership Marketing Networking Nutrition Personal Development PLR, MRR and RR Productivity Relationship Strategy Tips