Web Marketing

Web marketing is the practice of creating, delivering, and managing digital marketing campaigns that use the internet to reach and engage customers.

It encompasses a wide range of activities, including planning and execution of online advertising, building or acquiring an online audience, and leveraging digital channels such as search engine optimization (SEO) and social media to deliver targeted messages to customers.

The goal of web marketing is to drive incremental business growth through the acquisition of new customers and the retention of current customers.

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