“Our jobs as marketers are to understand how the customer wants to buy and help them to do so.” – Bryan Eisenberg
Viral marketing is an emergent digital marketing strategy that utilizes online communication networks to spread messages from user to user. It relies on the propagation of content and the consequent development of consumer interaction to induce widespread diffusion and awareness of a brand or product.
By harnessing the power of word-of-mouth promotion, viral marketing is able to reach a wide audience in a cost-effective manner.
Here are some techniques for effective viral marketing.
Establish your objectives early, as they will help guide and structure the development process.
Leverage strong visuals
Visual content is the easiest to quickly process and distribute.
Deliver a Message
Having a deeper message makes it more memorable.
Appeal to target audiences
Resonate with the audience and make them feel so strongly about your content that they decide to share it.
Make emotional appeals
Choose the emotion you want your audience to experience and try to maximise its impact.
Ensure content is easily shareable
All viral campaigns have one thing in common: their messages can be summed up in just a short phrase or sentence.
Share content at the right time
Consider the date and time that you share your content.
Your campaign needs to be something new catchy.
Make it simple
Viral content should be simple. The audience does not want to be overloaded with information.
Do something unpredicted
You need to do something different. People always want to see or learn new things.
Don’t Focus On Traditional Marketing
People always expect something good with interesting story.