Trust-based Marketing

Trust-based marketing is a marketing strategy that builds trust between the company and its customers.

It focuses on creating a relationship of trust with the customer, in order to elicit repeat business and patronage.

The goal of trust-based marketing is to create a positive emotional connection between the customer and the company, which leads to better customer loyalty and satisfaction.

Trust-based marketing relies on building a reputation for reliability and good conduct, as well as demonstrating genuine concern for the customer’s well-being.

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