“In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman”. David Ogilvy.
Introduce An Innovative Management Space.
Build Employee Engagement.
Senior Management Support.
Pull Employees In.
Link innovation with business goals.
Run Idea Campaigns.
Articulate the vision.
Give opportunities to be innovative.
breath of input into strategy
Create framework for managing ideas.
Propose possible technological strategies.
Use criteria of Creativity and Innovation.
Apply principles of Benchmarking and Competitive Intelligence.
Merge Technological Projects Management with Innovation Management.
“Organizations, by their very nature are designed to promote order and routine. They are inhospitable environments for innovation.” T. Levitt.
“Small opportunities are often the beginning of great enterprises”. Demosthenes.