A brand is a voice and a product is a souvenir. – Lisa Gansky
Build a recognisable brand.
Tell a brand story.
Create value beyond your product.
Create shareable content.
Contribute to your community.
Offer a freebie.
Run social media contests.
Work with the social algorithms.
Run awareness ads.
Create a custom hashtag for Instagram.
Participate in or sponsor local events.
Post regularly to social media using your brand voice..
You can’t build a reputation on what you are going to do. – Henry Ford
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. – Jeff Bezos