Societal Marketing

Marketing is the process through which a company seeks to create value for its stakeholders, which can include customers, employees, shareholders and the environment.

In order to maximize shareholder value, companies must identify and understand their customer segments and develop marketing strategies that appeal to each group.

Societal marketing is a type of marketing that focuses on creating benefits for society as a whole.

Some examples of societal marketing actions include reducing pollution, promoting healthy eating habits, or improving safety in public areas.

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