Marketing Quotes That Everyone Should Know

General Marketing Quotes

“Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley.

“Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.” – Michael Brenner.

“Content is King but engagement is Queen, and the lady rules the house!” – Mari Smith.

”If we face the truth, we know that content marketing is about making money”- James Allen.

“Content Marketing is all the Marketing that’s left.” – Seth Godin.

“Banners have 99 problems and a click ain’t one.” – Scott Sorokin.

“We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis.

“Make your customers the hero of your stories.” – Ann Handley.

“Content is the reason search began in the first place.” -Lee Odden.

“The buyer journey is nothing more than a series of questions that must be answered.” -Michael Brenner.

“Great content is the best sales tool in the world.” -Marcus Sheridan.

“Market like the year you are in.” -Gary Vaynerchuk.

“You need to create ridiculously good content – content that is useful, enjoyable and inspired.”- Ann Handley.

“Traditional marketing talks at people. Content marketing talks with them.” – Doug Kessler.

“Your brand is not what you sell.” -John Iwata.

“The best marketing doesn’t feel like marketing.” – Tom Fishburne.

“Brands need to take the phrase ‘acting like a publisher’ literally.” -Dietrich Mateschitz, CEO of RedBull.

“If you don’t like what is being said, then change the conversation.” – Don Draper.

“Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” – David Beebe.

“The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.” – Jamie Turner.

“Your goal should be to own quality time in your customer’s inbox.” – Robert Rose.

“Focus more on mastering your branding and connect with customers, you’ll sell more” – Victoria Taylor Marketing.

“A great headline mixed with a lame opening is like inviting someone into your house, only to slam the door in their face as they approach.” – Brian Clark.

“Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.” – Robert Rose.

“You can never go wrong by investing in communities and the human beings within them.” – Pam Moore.

“Don’t settle: Don’t finish crappy books. If you don’t like the menu, leave the restaurant. If you’re not on the right path, get off it.” – Chris Brogan.

“Content is the reason search began in the first place.” – Lee Odden

“The best marketing doesn’t feel like marketing.” – Tom Fishburne.

“Content: there is no easy button.” – Scott Abel.

“Less is more. Keeping it simple takes time and effort.” – Jeff Bullas.

“Content is anything that adds value to the reader”s life.” – Avinash Kaushik.

“Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it.” – Joe Chernov

“Our jobs as marketers are to understand how the customer wants to buy and help them to do so.” – Bryan Eisenberg.

“Find your spirit, and no challenge will keep you from achieving your goals.” – Christopher Penn.

“Most of us have experienced wow moments. We just haven’t taken time to think deeply about them.” – Michael Hyatt.

“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” – Erik Qualman.

“This is a learning process and sometimes you have to fall in order to learn things.” – Christine Korda.

“Our digital future is about enabling better productivity and decision making to enjoy a better quality of life.” – Yacine Baroudi.

“Going viral is not an outcome; it”s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.” – Lori Taylor.

“The importance of gratitude is never forgotten.” – Deborah Lee.

“Too often, feeling intimidated becomes our excuse not to be awesome.” – Scott Stratten.

“Make the prospect a more informed buyer with content.” – Robert Simon.

“Start an editorial calendar that everyone involved in your blog (writers, editors, marketing team, etc.) can access.” – Kristi Hines.

“Make the prospect a more informed buyer with content.” – Robert Simon.

“Empower your readers with social sharing buttons.” – Mike Stelzner.

“On average, 8 out of 10 people will read your headline copy, but only 2 out 10 will read the rest.” – Brian Clark.

“Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising.” – Ekaterina Walter.

“When people feel insecure about something, they look around for validation. Show them that other people trust you.“ – Francisco Rosales.

“Incorporate easy email marketing strategies with your Facebook efforts to see bigger results (aka profits!).” – Amy Porterfield.

“You can’t push your sales messages on your fans too often.” – Andrea Vahl.

“Getting the Like is easy. It’s a light action. Anything else requires trust.” – Jon Loomer.

“You can’t just place a few “Buy” buttons on your website and expect your visitors to buy.” – Neil Patel.

“The best marketing strategy ever: CARE.” –Gary Vaynerchuk, entrepreneur, speaker & marketing expert.

“Marketing is really just about sharing your passion.” –Michael Hyatt, virtual business mentor.

“Amazing things will happen when you listen to the consumer.” –Jonathan Midenhall, CMO of Airbnb.

“Give them quality. That is the best kind of advertising.” –Milton Hershey, entrepreneur.

“You can never go wrong by investing in communities and the human beings within them.” –Pam Moore, CEO of Marketing Nutz.

“Our jobs as marketers are to understand how the customer wants to buy and help them to do so.” –Bryan Eisenberg, speaker and online marketing pioneer.

Content Marketing Quotes

“Content isn’t king, it’s the kingdom.” ~Lee Odden

“Great content is the best sales tool in the world.” ~ Marcus Sheridan

“Content Marketing is a commitment, not a campaign.” ~ Jon Buscall, Head of Moondog Marketing

“The best marketing doesn’t feel like marketing.” ~ Tom Fishburne, Founder and CEO Marketoon Studios

“Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” ~ David Beebe, former head of content, Marriott

Search Engine Marketing

“Digital Marketing is not an art of selling a product. It is an art of making people buy the product that you sell.”― Hecate Strategy

“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen (@jillwhalen)

“My rule of thumb is build a site for a user, not a spider.”– Dave Naylor (@DaveNaylor), Bronco.co.uk Managing Director

“On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics.” – Duane Forrester, Senior Product Manager, Bing

“Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” – Phil Frost, Main Street ROI

Video marketing

“Video allows us to tell the great stories of our customers, rather than our own. Great marketing starts with great stories. Be unique, inspire, and connect.” – Bo Dietrick

“A video without a storyboard is like a house without a foundation.” – Han Lung

“Video informs and entertains people and, good or bad, today most people prefer to watch a video rather than read a page or text.” -Lisa Lubin

“Humor, where appropriate, is a great addition to your video.” – Adam Hayes

“Video marketing solidifies your online presence whilst building deep and meaningful relationships with your customers. It adds a personal touch to your brand whilst increasing your conversions!” – Lilach Bullock

Direct marketing

“Having an excellent sales piece is a critical part of the success of any direct mail campaign. With the right sales piece, you could see your phone ring off the hook, your mailbox overflow with orders or your web page receive hundreds or even thousands of hits.”– Craig Simpson

“Increasingly, the mass marketing is turning into a mass of niches.”– Chris Anderson

“Direct Marketing is evolving every day; in some cases, it seems that we have come full circle. A few years ago, there was the rush to telemarketing, and then came the rush to the Internet. Now marketers are starting to understand that all of these – telephone, mail, internet, e-mail, so-called ‘new media’ – are simply alternative channels that enable direct contact with a customer.”– Audrey Price-Dix

It’s like any other direct marketing activity. It’s not how much you send out, it’s how many hits you get. – Arthur Fortaine

We saw the Internet as the ultimate direct marketing vehicle. We also realized there would eventually be massive competition to get traffic to Web sites, and firms, both large and small, would need help getting premier positioning on search engines. Savvy marketers held the same opinion of the Internet and were gearing up for the future. – Andrew Wetzler

“Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.” – Lori Taylor, Founder & CEO

“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” –Beth Comstock, Vice-Chair of GE

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” — Peter Drucker, Marketing Consultant & Author

“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” – Erik Qualman, digital leadership expert

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” –Peter Drucker, founder of Drucker Institute

Influencer Marketing Quotes

“People Do Not Buy Goods And Services. They Buy Relations, Stories, And Magic.” — Seth Godin

“I Think Influencer Marketing Is Going To Have A Golden Era Of A Decade. I Think We’re At The Beginning Of It And I’m Very Fond Of It.” — Gary Vaynerchuk

“A Brand Is No Longer What We Tell The Consumer It Is — It Is What Consumers Tell Each Other It Is.” — Scott Cook

“The Core Of Influencer Marketing Lies In Building A Solid Relationship To Ensure Mutual Value Creation” — Dr. Konstanze Alex Brown

“True Influence Is About Leveraging Authenticity” — Unknown

Guerilla Marketing Quotes

“Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales.” ― Jay Conrad Levinson

“quality is not what you put into your product or service but what your customers get out of it.” ― Jay Conrad Levinson

“The road to profitability is paved with credibility. Credibility is something you earn by how you market, where you market, how you treat people, how you act, and your overall level of professionalism. Away from the business arena, the term is street cred, and it’s the road to respect.”- Jay Conrad Levinson

Creativity in marketing has everything to do with profitability and nothing to do with awards or competitions. ― Jay Conrad Levinson

Mediocre marketing with commitment works better than brilliant marketing without commitment. ― Jay Conrad Levinson

Event Marketing Quotes

It is very rare or impossible that an event can be negative from all points of view. – Dalai Lama

Don’t find customers for your products, find products for your customers. – Seth Godin

When life puts you in tough situations don’t think ‘why me’ think ‘try me’. – Unknown.

If you think you are too small to be effective, you have never been in the dark with a mosquito. – Betty Reese.

Product Marketing Quotes

Marketing is for companies who have sucky products. – Fred Wilson

We’re obviously going to spend a lot in marketing because we think the product sells itself. – Jim Allchin

The Free People brand plans to drive growth on three different fronts: product expansion, geographic expansion and improved marketing. – Richard Hayne

People are in such a hurry to launch their product or business that they seldom look at marketing from a bird’s eye view and they don’t create a systematic plan. – Dave Ramsey

Force yourself to simplify every initiative, every product, every marketing, everything you do. – Keith Rabois

Brand Management Marketing

“In marketing I’ve seen only one strategy that can’t miss: to market to your best customers first.” — John Romero

“If you form a strategy without research, your brand will barely float and at the speed industries move at today brands sink fast. — Ryan Holmes

“Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.” — Beth Comstock

“Good marketers see consumers as complete human beings with all the dimensions real people have.” — Jonah Sachs

“Our jobs as marketers are to understand how the customer wants to buy and help them do so.” — Bryan Eisenberg

Email Marketing Quotes

“Focus on growing your list all of the time as newer subscribers are more engaged, adding to healthier open rates and ROI.” – Karl Murray

“Quality over quantity—Emails may be cost efficient but it’s no excuse to not produce quality content to give to a targeted audience.” – Benjamin Murray

“I want to do a business with a company that treats emailing me as a privilege, not a transaction.” – Andrea Mignolo

There is no formula for the perfect email — Authentic and honest messaging works. — Anonymous

A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed. — Ramsay Leimenstoll

Research Marketing Quotes

“Research is creating new knowledge.” – Neil Armstrong

“If we knew what were doing it wouldn’t be called research.” – Albert Einstein

“Research is formalized curiosity, it is poking and prying with a purpose.” – Zora Neale Hurston

“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.” – David Ogilvy

“Research is what I’m doing when I don’t know what I’m doing.” – Wernher von Braun

Internal Marketing Quotes

Internal marketing is probably much more important than external marketing. That’s even more true today than it’s ever been. -Tom Stewart

“I think putting labels on people is just an easy way of marketing something you don’t understand.” -Adam Jones

“I always thought marketing in general was an interesting kind of thing. I always liked commercials and billboards.” Carrot Top

Interactive Marketing Quotes

“We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis

“It’s hard to find things that won’t sell online.” – Jeff Bezos

“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” – Ian Schafer

“It’s hard to find things that won’t sell online.” – Jeff Bezos

“Think about what the user is going to type” – Matt Cutts

Personalized Marketing Quote

“Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” – Sir Richard Branson

“The first word in the phrase, “personal brand” is “personal.” Now add an “ity” to it, drop the “brand” and that’s what it really means. That’s the secret.” – Adam Ritchie, Adam Ritchie Brand Direction

“All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” – Tom Peters In Fast Company

Telemarketing Quotes

These were outbound telemarketing calls, placed to customers to solicit their consumer business. – Bill Kula

On busy days in our telemarketing centers, I bring in buffet lunches, so people don’t have to get up from their stations to go to lunch. But, I haven’t yet gotten them to accept the catheter idea I proposed. – Jim McCann

Telemarketing is expensive, it’s draining, and it’s a big management headache. I want ads going door to door because I can control —- effectively —- a small market. – Ken Corioso

This is the Internet version of the good old telemarketing boiler rooms, and we’re going to shut it down the way we shut the boiler rooms down. – Steven Zipperstein

Public Relations (PR) Marketing Quotes

“PR is performance recognition” – Douglas Smith

“Everything you do or say is public relations.” – Unknown

“Since we cannot change reality, let us change the eyes which see reality.” – Nikos Kazantzakis

“If a young man tells his date how handsome, smart and successful he is – that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how handsome, smart and successful her date is – that’s PR.” – S. H. Simmons

“The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.” – Edward Bernays

Word of Mouth Marketing

“Word of mouth is the best medium of all.” ~ William Bernbach

“Marketing only really works with word of mouth.” ~ Morgan Freeman

“People are social beings and want interaction and social learning is the primary form of learning, just as word of mouth advertising is the highest form of advertising.” ~ Stephen Covey

“The growth of The Body Shop is testimony to the fact that you don’t need to waste money on costly advertising campaigns to be successful. Instead, we’ve always relied on word of mouth and stories.” ~ Anita Roddick

“Remember that it is not enough to abstain from lying by word of mouth; for the worst lies are often conveyed by a false look, smile, or act.” ~ Abraham Cahan

Outbound Marketing Quotes

“Take two ideas and put them together to make one new idea. After all, what is a snuggie but the mutation of a blanket and a robe?” – Jim Kukral

“Real time is a new mindset in marketing, and that’s what inbound marketing is all about.” – David Meerman Scott

“Don’t build links. Build relationships.” – Rand Fishkin

“Marketing = getting people to know, like and trust you.” – John Jantsch

“It’s no longer about pitching the Today Show. It’s about creating content that will attract the Today Show.” – David Meerman Scott

Buzz Marketing Quotes

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou

“People do not buy goods and services. They buy relations, stories and magic.” – Seth Godin

“Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.” – Beth Comstock

“A brand is no longer what we tell the customer it is; it is what the customers tell each other it is.” – Scott Cook

“You never get a second chance to make a first impression.” – Will Rogers

Acquisition Marketing Quotes

Ultimately, the goal is to use acquisitions to compress time on product development and get people on the team, especially in senior roles, who can help build out areas of the company they have experience in. – Brad Feld

Innovation in an existing company is not just the sum of great technology, key acquisitions, or smart people. Corporate innovation needs a culture that matches and supports it. – Steve Blank

Some managements do not even think of buybacks as an option. The idea of shrinking their equity base repels them. Their inclination instead is to get bigger, and this often leads them to pay rich prices for acquisitions that never earn their keep.- Carol Loomis

Customer Marketing Quotes

“Never let ads write checks your website can’t cash.” — Avinash Kaushik

“Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.” — David Ogilvy

“Nobody counts the number of ads you run; they just remember the impression you make.” — Bill Bernbach

“Nobody reads ads. People read what interests them, and sometimes it’s an ad.” — Howard Luck Gossage

“Stopping advertising to save money is like stopping your watch to save time.” — Henry Ford

User-generated Marketing Quotes

The success of any user generated content-related project should be judged in the long term. Try not to use it as a one-off campaign activation idea. Think of it instead as the beginning or continuation of an ongoing dialogue with your consumers. – Damian Thompson

The next wave of the Web is going to be user-generated content. – John Doerr

In the very beginning, Yelp started as a service where we really didn’t think people would write reviews for fun. The whole concept of user-generated content was pretty nascent in 2004. – Jeremy Stoppelman

Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be background noise. – Michael Eisner

Experiential Marketing

Your customers are the lifeblood of your business. Their needs and wants impact every aspect of your business, from product development to content marketing to sales to customer service. – John Rampton

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. – Peter Drucker

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. – David Ogilvy

Business has only two functions – marketing and innovation. – Milan Kundera

Whether people like it or not, my marketing thought is if you keep something in front of people for too long, they get used to it. – Shah Rukh Khan

Global Marketing Quotes

The global market does not understand the India risk as well as we do, and therefore, we have the arbitrage facility of making better margin on the same set of Indian firms than what we would have made by giving rupee loans. – Chanda Kochhar

There’s no locality on the web – every market is a global market. – Ethan Zuckerman

The changing economic situation, the changing global market means it is understandable that employers are constantly raising the bar. It is challenging the education system to come up with ever higher standards to meet the expectation of employers. – Jim Knight

All you need is the best product in the world, the most efficient production in the world and global marketing.- Akio Morita

Multicultural Marketing

In a multicultural, diverse society there are countless ways in which people negotiate the everyday lived experience and reality of diversity.- Randa Abdel-Fattah

Multiculturalism may well be our saviour, wresting us out from the straitjacket of our history, thrusting the old continent into an environment where other ethnicities, less cynical and more positive, will play a big role in its future. – Loretta Napoleoni

This multicultural approach, saying that we simply live side by side and live happily with each other has failed. Utterly failed. – Angela Merkel

A multicultural society does not reject the culture of the other but is prepared to listen, to see, to dialogue and, in the final analysis, to possibly accept the other’s culture without compromising its own. – Reuven Rivlin

Multiculturalism is a good reminder that when standards are relative, there are no standards at all. – Victor Davis Hanson

Informative Marketing

“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov

“People don’t buy what you do; they buy why you do it.” – Simon Sinek

“Know thyself. Know the customer. Innovate.” – Beth Comstock

“The aim of marketing is to know and understand the customer so well the product and services fits him and sells itself.” – Peter Drucker

“Good marketers see consumers as complete human beings with all the dimensions real people have.” – Jonah Sachs

Persuasive Marketing

To be persuasive we must be believable; to be believable we must be credible; credible we must be truthful. Votes: 3Edward R. Murrow

Persuasive speech, and more persuasive sighs, Silence that spoke and eloquence of eyes.

A drunk driver is very dangerous. So is a drunk backseat driver if he’s persuasive. – Demetri Martin

To be persuasive we must be believable; to be believable we must be credible; credible we must be truthful. – Edward R. Murrow

Unhappy, let alone angry, religious people provide more persuasive arguments for atheism and secularism than do all the arguments of atheists. – Dennis Prager

Cause Marketing Quotes

“Cause marketing gives you a competitive edge that goes beyond product and price.” ― Joe Waters

“If you’re a business, we’re talking causes introduced to you by customers, friends, and employees.” ― Joe Waters

“Other forms of marketing increase your visibility. Cause marketing enhances your favorability.” ― Joe Waters

“Defeat your shopper’s inclination to say no with a devastatingly disarming question.” ― Joe Waters,

“1 in 5 consumers will pay more for a cause-related product. A cause will prompt 61 percent to try” ― Joe Waters

Business Marketing Quotes

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