Content Marketing Quotes
Content Marketing Quotes
“Content isn’t king, it’s the kingdom.” ~Lee Odden
“Great content is the best sales tool in the world.” ~ Marcus Sheridan
“Content Marketing is a commitment, not a campaign.” ~ Jon Buscall, Head of Moondog Marketing
“The best marketing doesn’t feel like marketing.” ~ Tom Fishburne, Founder and CEO Marketoon Studios
“Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” ~ David Beebe, former head of content, Marriott
Search Engine Marketing
“Digital Marketing is not an art of selling a product. It is an art of making people buy the product that you sell.”― Hecate Strategy
“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen (@jillwhalen)
“My rule of thumb is build a site for a user, not a spider.”– Dave Naylor (@DaveNaylor), Bronco.co.uk Managing Director
“On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics.” – Duane Forrester, Senior Product Manager, Bing
“Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” – Phil Frost, Main Street ROI
Video marketing
“Video allows us to tell the great stories of our customers, rather than our own. Great marketing starts with great stories. Be unique, inspire, and connect.” – Bo Dietrick
“A video without a storyboard is like a house without a foundation.” – Han Lung
“Video informs and entertains people and, good or bad, today most people prefer to watch a video rather than read a page or text.” -Lisa Lubin
“Humor, where appropriate, is a great addition to your video.” – Adam Hayes
“Video marketing solidifies your online presence whilst building deep and meaningful relationships with your customers. It adds a personal touch to your brand whilst increasing your conversions!” – Lilach Bullock
Direct marketing
“Having an excellent sales piece is a critical part of the success of any direct mail campaign. With the right sales piece, you could see your phone ring off the hook, your mailbox overflow with orders or your web page receive hundreds or even thousands of hits.”– Craig Simpson
“Increasingly, the mass marketing is turning into a mass of niches.”– Chris Anderson
“Direct Marketing is evolving every day; in some cases, it seems that we have come full circle. A few years ago, there was the rush to telemarketing, and then came the rush to the Internet. Now marketers are starting to understand that all of these – telephone, mail, internet, e-mail, so-called ‘new media’ – are simply alternative channels that enable direct contact with a customer.”– Audrey Price-Dix
It’s like any other direct marketing activity. It’s not how much you send out, it’s how many hits you get. – Arthur Fortaine
We saw the Internet as the ultimate direct marketing vehicle. We also realized there would eventually be massive competition to get traffic to Web sites, and firms, both large and small, would need help getting premier positioning on search engines. Savvy marketers held the same opinion of the Internet and were gearing up for the future. – Andrew Wetzler
Social Media Marketing Quotes
“Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.” – Lori Taylor, Founder & CEO
“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” –Beth Comstock, Vice-Chair of GE
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” — Peter Drucker, Marketing Consultant & Author
“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” – Erik Qualman, digital leadership expert
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” –Peter Drucker, founder of Drucker Institute
Influencer Marketing Quotes
“People Do Not Buy Goods And Services. They Buy Relations, Stories, And Magic.” — Seth Godin
“I Think Influencer Marketing Is Going To Have A Golden Era Of A Decade. I Think We’re At The Beginning Of It And I’m Very Fond Of It.” — Gary Vaynerchuk
“A Brand Is No Longer What We Tell The Consumer It Is — It Is What Consumers Tell Each Other It Is.” — Scott Cook
“The Core Of Influencer Marketing Lies In Building A Solid Relationship To Ensure Mutual Value Creation” — Dr. Konstanze Alex Brown
“True Influence Is About Leveraging Authenticity” — Unknown
Guerilla Marketing Quotes
“Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales.” ― Jay Conrad Levinson
“quality is not what you put into your product or service but what your customers get out of it.” ― Jay Conrad Levinson
“The road to profitability is paved with credibility. Credibility is something you earn by how you market, where you market, how you treat people, how you act, and your overall level of professionalism. Away from the business arena, the term is street cred, and it’s the road to respect.”- Jay Conrad Levinson
Creativity in marketing has everything to do with profitability and nothing to do with awards or competitions. ― Jay Conrad Levinson
Mediocre marketing with commitment works better than brilliant marketing without commitment. ― Jay Conrad Levinson
Event Marketing Quotes
It is very rare or impossible that an event can be negative from all points of view. – Dalai Lama
Don’t find customers for your products, find products for your customers. – Seth Godin
When life puts you in tough situations don’t think ‘why me’ think ‘try me’. – Unknown.
If you think you are too small to be effective, you have never been in the dark with a mosquito. – Betty Reese.
Product Marketing Quotes
Marketing is for companies who have sucky products. – Fred Wilson
We’re obviously going to spend a lot in marketing because we think the product sells itself. – Jim Allchin
The Free People brand plans to drive growth on three different fronts: product expansion, geographic expansion and improved marketing. – Richard Hayne
People are in such a hurry to launch their product or business that they seldom look at marketing from a bird’s eye view and they don’t create a systematic plan. – Dave Ramsey
Force yourself to simplify every initiative, every product, every marketing, everything you do. – Keith Rabois
Brand Management Marketing
“In marketing I’ve seen only one strategy that can’t miss: to market to your best customers first.” — John Romero
“If you form a strategy without research, your brand will barely float and at the speed industries move at today brands sink fast. — Ryan Holmes
“Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.” — Beth Comstock
“Good marketers see consumers as complete human beings with all the dimensions real people have.” — Jonah Sachs
“Our jobs as marketers are to understand how the customer wants to buy and help them do so.” — Bryan Eisenberg
Email Marketing Quotes
“Focus on growing your list all of the time as newer subscribers are more engaged, adding to healthier open rates and ROI.” – Karl Murray
“Quality over quantity—Emails may be cost efficient but it’s no excuse to not produce quality content to give to a targeted audience.” – Benjamin Murray
“I want to do a business with a company that treats emailing me as a privilege, not a transaction.” – Andrea Mignolo
There is no formula for the perfect email — Authentic and honest messaging works. — Anonymous
A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed. — Ramsay Leimenstoll
Research Marketing Quotes
“Research is creating new knowledge.” – Neil Armstrong
“If we knew what were doing it wouldn’t be called research.” – Albert Einstein
“Research is formalized curiosity, it is poking and prying with a purpose.” – Zora Neale Hurston
“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.” – David Ogilvy
“Research is what I’m doing when I don’t know what I’m doing.” – Wernher von Braun
Internal Marketing Quotes
Internal marketing is probably much more important than external marketing. That’s even more true today than it’s ever been. -Tom Stewart
“I think putting labels on people is just an easy way of marketing something you don’t understand.” -Adam Jones
“I always thought marketing in general was an interesting kind of thing. I always liked commercials and billboards.” Carrot Top
Interactive Marketing Quotes
“We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis
“It’s hard to find things that won’t sell online.” – Jeff Bezos
“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” – Ian Schafer
“It’s hard to find things that won’t sell online.” – Jeff Bezos
“Think about what the user is going to type” – Matt Cutts
Personalized Marketing Quote
“Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” – SIR RICHARD BRANSON
“The first word in the phrase, “personal brand” is “personal.” Now add an “ity” to it, drop the “brand” and that’s what it really means. That’s the secret.” – ADAM RITCHIE, ADAM RITCHIE BRAND DIRECTION
“All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” – TOM PETERS IN FAST COMPANY
Telemarketing Quotes
These were outbound telemarketing calls, placed to customers to solicit their consumer business. – Bill Kula
On busy days in our telemarketing centers, I bring in buffet lunches, so people don’t have to get up from their stations to go to lunch. But, I haven’t yet gotten them to accept the catheter idea I proposed. – Jim McCann
Telemarketing is expensive, it’s draining, and it’s a big management headache. I want ads going door to door because I can control —- effectively —- a small market. – Ken Corioso
This is the Internet version of the good old telemarketing boiler rooms, and we’re going to shut it down the way we shut the boiler rooms down. – Steven Zipperstein
Public Relations (PR) Marketing Quotes
“PR is performance recognition” – Douglas Smith
“Everything you do or say is public relations.” – Unknown
“Since we cannot change reality, let us change the eyes which see reality.” – Nikos Kazantzakis
“If a young man tells his date how handsome, smart and successful he is – that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how handsome, smart and successful her date is – that’s PR.” – S. H. Simmons
“The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.” – Edward Bernays
Word of Mouth Marketing
“Word of mouth is the best medium of all.” ~ William Bernbach
“Marketing only really works with word of mouth.” ~ Morgan Freeman
“People are social beings and want interaction and social learning is the primary form of learning, just as word of mouth advertising is the highest form of advertising.” ~ Stephen Covey
“The growth of The Body Shop is testimony to the fact that you don’t need to waste money on costly advertising campaigns to be successful. Instead, we’ve always relied on word of mouth and stories.” ~ Anita Roddick
“Remember that it is not enough to abstain from lying by word of mouth; for the worst lies are often conveyed by a false look, smile, or act.” ~ Abraham Cahan
Outbound Marketing Quotes
“Take two ideas and put them together to make one new idea. After all, what is a snuggie but the mutation of a blanket and a robe?” – Jim Kukral
“Real time is a new mindset in marketing, and that’s what inbound marketing is all about.” – David Meerman Scott
“Don’t build links. Build relationships.” – Rand Fishkin
“Marketing = getting people to know, like and trust you.” – John Jantsch
“It’s no longer about pitching the Today Show. It’s about creating content that will attract the Today Show.” – David Meerman Scott
Buzz Marketing Quotes
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou
“People do not buy goods and services. They buy relations, stories and magic.” – Seth Godin
“Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.” – Beth Comstock
“A brand is no longer what we tell the customer it is; it is what the customers tell each other it is.” – Scott Cook
“You never get a second chance to make a first impression.” – Will Rogers
Acquisition Marketing Quotes
Ultimately, the goal is to use acquisitions to compress time on product development and get people on the team, especially in senior roles, who can help build out areas of the company they have experience in. – Brad Feld
Innovation in an existing company is not just the sum of great technology, key acquisitions, or smart people. Corporate innovation needs a culture that matches and supports it. – Steve Blank
Some managements do not even think of buybacks as an option. The idea of shrinking their equity base repels them. Their inclination instead is to get bigger, and this often leads them to pay rich prices for acquisitions that never earn their keep.- Carol Loomis
Customer Marketing Quotes
“Never let ads write checks your website can’t cash.” — Avinash Kaushik
“Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.” — David Ogilvy
“Nobody counts the number of ads you run; they just remember the impression you make.” — Bill Bernbach
“Nobody reads ads. People read what interests them, and sometimes it’s an ad.” — Howard Luck Gossage
“Stopping advertising to save money is like stopping your watch to save time.” — Henry Ford
User-generated Marketing Quotes
The success of any user generated content-related project should be judged in the long term. Try not to use it as a one-off campaign activation idea. Think of it instead as the beginning or continuation of an ongoing dialogue with your consumers. – Damian Thompson
The next wave of the Web is going to be user-generated content. – John Doerr
In the very beginning, Yelp started as a service where we really didn’t think people would write reviews for fun. The whole concept of user-generated content was pretty nascent in 2004. – Jeremy Stoppelman
Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be background noise. – Michael Eisner
Experiential Marketing
Your customers are the lifeblood of your business. Their needs and wants impact every aspect of your business, from product development to content marketing to sales to customer service. – John Rampton
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. – Peter Drucker
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. – David Ogilvy
Business has only two functions – marketing and innovation. – Milan Kundera
Whether people like it or not, my marketing thought is if you keep something in front of people for too long, they get used to it. – Shah Rukh Khan
Global Marketing Quotes
The global market does not understand the India risk as well as we do, and therefore, we have the arbitrage facility of making better margin on the same set of Indian firms than what we would have made by giving rupee loans. – Chanda Kochhar
There’s no locality on the web – every market is a global market. – Ethan Zuckerman
The changing economic situation, the changing global market means it is understandable that employers are constantly raising the bar. It is challenging the education system to come up with ever higher standards to meet the expectation of employers. – Jim Knight
All you need is the best product in the world, the most efficient production in the world and global marketing.- Akio Morita
Multicultural Marketing
In a multicultural, diverse society there are countless ways in which people negotiate the everyday lived experience and reality of diversity.- Randa Abdel-Fattah
Multiculturalism may well be our saviour, wresting us out from the straitjacket of our history, thrusting the old continent into an environment where other ethnicities, less cynical and more positive, will play a big role in its future. – Loretta Napoleoni
This multicultural approach, saying that we simply live side by side and live happily with each other has failed. Utterly failed. – Angela Merkel
A multicultural society does not reject the culture of the other but is prepared to listen, to see, to dialogue and, in the final analysis, to possibly accept the other’s culture without compromising its own. – Reuven Rivlin
Multiculturalism is a good reminder that when standards are relative, there are no standards at all. – Victor Davis Hanson
Informative Marketing
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov
“People don’t buy what you do; they buy why you do it.” – Simon Sinek
“Know thyself. Know the customer. Innovate.” – Beth Comstock
“The aim of marketing is to know and understand the customer so well the product and services fits him and sells itself.” – Peter Drucker
“Good marketers see consumers as complete human beings with all the dimensions real people have.” – Jonah Sachs
Persuasive Marketing
To be persuasive we must be believable; to be believable we must be credible; credible we must be truthful. Votes: 3Edward R. Murrow
Persuasive speech, and more persuasive sighs, Silence that spoke and eloquence of eyes.
A drunk driver is very dangerous. So is a drunk backseat driver if he’s persuasive. – Demetri Martin
To be persuasive we must be believable; to be believable we must be credible; credible we must be truthful. – Edward R. Murrow
Unhappy, let alone angry, religious people provide more persuasive arguments for atheism and secularism than do all the arguments of atheists. – Dennis Prager
Cause Marketing Quotes
“Cause marketing gives you a competitive edge that goes beyond product and price.” ― Joe Waters
“If you’re a business, we’re talking causes introduced to you by customers, friends, and employees.” ― Joe Waters
“Other forms of marketing increase your visibility. Cause marketing enhances your favorability.” ― Joe Waters
“Defeat your shopper’s inclination to say no with a devastatingly disarming question.” ― Joe Waters,
“1 in 5 consumers will pay more for a cause-related product. A cause will prompt 61 percent to try” ― Joe Waters