Quality Function Deployment

Quality function deployment (QFD) is a technique used in marketing to improve the quality of the output of a system.

QFD is based on the idea that every activity in a system has an effect on the overall quality of the output.

Thus, it is necessary to identify all of the activities that affect the quality of a product or service and then assign specific responsibilities to individuals or groups within a company who can ensure that these activities are performed effectively.

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