Product Management

Product management is an important function in marketing because it helps to create, develop, and maintain a product.

Product managers work with other members of the marketing team to identify customer needs, develop and test products, determine pricing and promotion strategy, and monitor the effectiveness of product marketing activities.

They also work with suppliers to ensure that products meet customer expectations.

To be successful as a product manager, you need to have strong analytical skills and the ability to think strategically.

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