Mass Marketing

Mass marketing is the use of marketing strategies to reach a large number of people with a message.

It involves using a variety of methods, including advertising, public relations, and direct marketing. Mass marketing campaigns can be targeted at specific groups, such as consumers, partners, or competitors.

Marketing research is critical for mass marketing campaigns. This involves tracking consumer behavior and trends to identify which messages are working and which ones need to be changed or discontinued.

Leave a Comment

Your email address will not be published.

Scroll to Top