Marketing Orientation Theory

The Marketing Orientation Theory (MOT) is a framework that helps marketers better understand their own motivations and how these drive their decisions and behaviors.

MOT has four orientations—self, customer, competitor, and supplier—and helps marketers understand how their orientation affects their marketing decisions

. By understanding their orientation, marketers can make more informed choices that will help them achieve their marketing goals.

Leave a Comment

Your email address will not be published.

Scroll to Top