Segmentation of the market is an important step in marketing. It helps to identify which segment of the market is most likely to respond favorably to a particular product or service.
This information can then be used to create targeted marketing campaigns that are more likely to be successful. There are many different ways to segment the market, and each has its own advantages and disadvantages.
Some common methods include geographic segmentation, demographic segmentation, psychographic segmentation, and behavioral segmentation.