Inspiring Vision Statements From Companies Around The World

“The web’s most convenient, secure and cost-effective payments solution.” – PayPal Vision Statement.

A company’s vision statement highlights the ideal reality that can be realized through that company’s activities; it’s about what it aspire to be. While a vision statement may contain descriptions of how the company intends to make its envisioned future into a reality, the “how” questions are not known to be a part of a mission statement. A vision statement is a detailed description of the “what,” meaning, what the company envies and hopes to work with.

A vision statement is not necessarily set in stone; it can be adjusted or deleted as necessary. It may be changed or removed, but it should be changed or deleted as little as possible, because a vision statement is the framework for the company’s strategic plan, thus it should only be modified or deleted in the least amount possible. The company’s vision may change as the organization adapts to its environment over time.

Here are a list of the vision statements of some giant companies around the world.

PepsiCo Vision Statement – “Be The Global Leader In Convenient Foods And Beverages By Winning With Purpose”

Ikea Vision Statement – “Our vision is to create a better everyday life for many people.”

Patagonia Vision Statement – “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.” 

Disney Vision Statement – “To entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company.”

Amazon Vision Statement – “To be the world’s most customer-centric company.”

Walmart Vision Statement – “To become the worldwide leader of all retailing.”

Nike Vision Statement -“To bring inspiration and innovation to every athlete in the world.”

IKEA Vision Statement – “Create better everyday lives for as many people as possible.”

Unilever Vision Statement – “To make sustainable living commonplace.” 

ASOS Vision Statement – “To be the go-to fashion destination for 20-somethings, globally.”

Procter & Gamble Vision Statement – “Be, and be recognized as, the best consumer products and services company in the world.”

Costco Vision Statement – “A place where efficient buying and operating practices give members access to unmatched savings.”

The Scooter Store Vision Statement – “To provide freedom and independence to people with limited mobility.”

Nike Vision Statement – “Bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)”

McDonald’s Vision Statement – “To be the best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness and value, so that we make every customer in every restaurant smile.”

Amazon Vision Statement – “We strive to offer our customers the lowest possible prices, the best available selection and the utmost convenience.”

Google Vision Statement – “To provide access to the world’s information in one click” They’ve moved from the altruistic and more abstract “Don’t be evil”

Microsoft Vision Statement – “To help people and businesses throughout the world realize their full potential.”

Facebook Vision Statement – “People use Facebook to stay connected with friends and family, to discover what’s going on in the world and to share and express what matters to them.”

Coca Cola Vision Statement – “Our vision is to craft the brands and choice of drinks that people love, to refresh them in body and spirit.”

Samsung Vision Statement – “To inspire the world with our innovative technologies, products, and design that enrich people’s lives and contribute to social prosperity by creating a new future.” 

Netflix Vision Statement – “Helping content creators around the world to find a global audience.”

  Zoom Vision Statement – “Video communications empowering people to accomplish more.”

Patagonia Vision Statement – “We’re in business to save our home planet.”

Oxfam Vision Statement – “A world without poverty.” 

Pfizer Vision Statement – “To be the world’s most valued company to patients, customers, colleagues, investors, business partners, and the communities where we work and live.”

Johnson & Johnson Vision Statement – “for every person to use their unique experiences and backgrounds, together – to spark solutions that create a better, healthier world.”

L’Oreal Vision Statement – “Offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety.”

CVS Vision Statement – “We will help people live longer, healthier, happier lives.”

Takeda Vision Statement – “We serve the needs of our patients, wherever they are.”

Progressive Vision Statement – “To reduce the human trauma and economic costs associated with automobile accidents.”

BBC  Vision Statement – “To be the most creative organization in the world”

Disney Vision Statement – “To make people happy.”

IKEA Vision Statement – “To create a better everyday life for the many people”

Instagram Vision Statement – “Capture and share the world’s moments”

LinkedIn Vision Statement – “Create economic opportunity for every member of the global workforce”

Microsoft Vision Statement – “To help people throughout the world realize their full potential”

Oxfam Vision Statement – “A just world without poverty”

Shopify Vision Statement – “To make commerce better for everyone”

Sony Vision Statement – “To be a company that inspires and fulfills your curiosity.”

Uber Vision Statement – “We ignite opportunity by setting the world in motion”

Whole Foods Vision Statement – “To nourish people and the planet.”

Harley Davidson Vision Statement – “To fulfil dreams through the experiences of motorcycling.”

Ford Vision StatementDemocratize the automobile – to become the world’s leading Consumer Company for automotive products and services.”

Toyota Vision Statement – “Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people.”

Subaru Vision Statement – “To create advanced technology on an ongoing basis and provide consumers with distinctive products.”

Tesla Vision Statement – “Accelerate the advent of sustainable transport by bringing mass-market electric cars to market as soon as possible.”

Audi Vision Statement – “We want to be the brand with the greatest appeal, fascinating customer-relevant innovations and breathtaking design.”

Amazon  Vision Statement – “Our vision is to be earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.”

Avon Vision Statement“ – To be the company that best understands and satisfies the product, service, and self-fulfillment needs of women—globally.”

Ben & Jerry’s Vision Statement – “Making the best ice cream in the nicest possible way”

Ford Vision Statement – “People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.” 

IBM Vision Statement – “To be the world’s most successful and important information technology company. Successful in helping our customers apply technology to solve their problems. Successful in introducing this extraordinary technology to new customers. Important because we will continue to be the basic resource of much of what is invested in this industry.”

McDonald’s Vision Statement – “To move with velocity to drive profitable growth and become an even better McDonald’s serving more customers delicious food each day around the world.”

Nordstrom Vision Statement – “To serve our customers better, to always be relevant in their lives, and to form lifelong relationships”

Starbucks Vision Statement – “To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.” 

Warby Parker Vision Statement – “We believe that buying glasses should be easy and fun. It should leave you happy and good-looking, with money in your pocket. We also believe that everyone has the right to see.”

Zappos Vision Statement – “To provide the best customer service possible. Deliver ‘WOW’ through service”

PPG Industries Vision Statement – “Be recognized as a preeminent global engineered-materials and services company that fully engages our people, passionately embraces new ideas, seeks out transforming technologies and operates with unbending ethical standards.”

AK Steel Vision Statement – “Dedication to safely producing the highest quality steel products for our customers.”

Milne Vision Statement – “To be the world’s pre-eminent designer/builder of unique, architectural memorial structures.”

Stecon Vision Statement – “To become the leading Engineering and Construction firm in Thailand and eventually the region, by consistently delivering projects that meet international standards.”

Bowman Vision Statement – “Striving to bring growth to our community, helping to maintain existing companies and assist our clients in making their dreams become a reality.”

CAT Vision Statement – “To enable economic growth through infrastructure and energy development, and to provide solutions that support communities and protect the planet.”

 PayPal Vision Statement – “The web’s most convenient, secure and cost-effective payments solution.”

  Passionfruit Vision Statement – “Create inclusive clothing and accessories that enable you to show your pride all year round while giving back to our community.”

 Honest Tea Vision Statement – “Create and promote great-tasting, healthy, organic beverages.”

  Bulletproof Vision Statement – “Help people perform better, think faster, and live better.”

Asos Vision Statement – “Become the world’s number-one destination for fashion-loving 20-somethings.”

  Southwest Airlines Vision Statement – “To become the world’s most loved, most flown, and most profitable airline.”

Even if it is a few sentences, a vision statement has a lot of value. Not only does it outline your company’s desired end, but it can also inform your intentions and hopes for the future. Best of all, a vision statement changes over time as your organization matures. Once your goal is met or upgraded, it’s time to read a new vision statement. This creates a greater degree of expectancy with regard to realizing goals, and increases your opportunities to do business.

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