To empower every person and every organization on the planet to achieve more – Microsoft’s Mission Statement
A mission statement is a short statement of why an organisation exists, what its overall goal is, identifying the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation.
A mission statement gives full clarity behind the “what,” “who,” and “why,” of the business. The ideal mission statements are guidelines by your company that outline your every activity. Everything you do in the business should contribute to your mission statement.
Here are the mission statements of some companies around the world;
Tesla Mission Statement – “To accelerate the world’s transition to sustainable energy.”
Tiktok Mission Statement – Inspire creativity and bring joy
Walmart Mission Statement – “We save people money so they can live better.”
Coca Cola Mission Statement – “To refresh the world…To inspire moments of optimism and happiness…To create value and make a difference.”
TED Mission Statement – “Spread ideas.”
Toyota Mission Statement – “To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America.”
LinkedIn Mission Statement – “To connect the world’s professionals to make them more productive and successful.”
PayPal Mission Statement – “To build the web’s most convenient, secure, cost-effective payment solution.”
Amazon Mission Statement – “To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.”
Asana Mission Statement – “To help humanity thrive by enabling all teams to work together effortlessly.”
Nike Mission Statement – “Bring inspiration and innovation to every athlete in the world.**If you have a body, you are an athlete.”
JetBlue Mission Statement – “To inspire humanity — both in the air and on the ground.”
Nordstrom Mission Statement – “To give customers the most compelling shopping experience possible.”
American Express Mission Statement – “We work hard every day to make American Express the world’s most respected service brand.”
Patagonia Mission Statement – “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.”
Microsoft Mission Statement – To empower every person and every organization on the planet to achieve more.
Starbucks Mission Statement – Inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
Pinterest Mission Statement – Bring everyone the inspiration to create a life they love.
Spotify Mission Statement – To unlock the potential of human creativity — by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it.
Google Mission Statement – Organize the world’s information and make it universally accessible and useful.
Life is Good Mission Statement : To spread the power of optimism.
Sweetgreen Mission Statement : To inspire healthier communities by connecting people to real food.
Warby Parker Mission Statement : To offer designer eyewear at a revolutionary price while leading the way for socially conscious businesses.
Honest Tea Mission Statement : To create and promote great-tasting, healthy, organic beverages.
Philips Mission Statement – “Improving people’s lives through meaningful innovation.”
Adobe Mission Statement – “To move the web forward and give web designers and developers the best tools and services in the world.”
Caterpilla Mission Statement – “To enable economic growth through infrastructure and energy development, and to provide solutions that support communities and protect the planet.”
P&G Mission Statement – “We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers.”
American Red Cross Mission Statement – “To prevent and alleviate human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.”
Disney Mission Statement – “To entertain, inform, and inspire people around the globe through the power of unparalleled storytelling; reflecting the iconic brands, creative minds, and innovative technologies that make ours the world’s premier entertainment company.”
Virgin Airways Mission Statement – “Our mission statement is simple, yet the foundation of everything we do here at Virgin Atlantic Airways… to embrace the human spirit and let it fly.”
Sony Mission Statement – “To be a company that inspires and fulfills your curiosity. Our unlimited passion for technology, content, services, and relentless pursuit of innovation drives us to deliver ground-breaking new excitement and entertainment in ways that only Sony can.”
Verizon Mission Statement – “We deliver the promise of the digital world to our customers. We make their innovative lifestyles possible. We do it all through the most reliable network and the latest technology.”
IKEA Mission Statement – “Offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.”
Mary Kay Mission Statement – “Enriching the lives of women and their families around the world, with an unparalleled business opportunity.”
eBay Mission Statement – “Be the world’s favorite destination for discovering great value and unique selection.”
Loreal Mission Statement – “To provide the best in cosmetics innovation to women and men around the world with respect for their diversity.”
McDonald’s Mission Statement – “To be our customers’ favorite place and way to eat and drink.”
BBC Mission Statement – To enrich people’s lives with programmes and services that inform, educate and entertain.
Boy Scouts Of America Mission Statement – To prepare young people to make ethical and moral choices over their lifetimes by instilling in them the values of the Scout Oath and Law.
CANVA Mission Statement – Empower everyone in the world to design anything and publish anywhere.
CISCO Mission Statement – Shape the future of the Internet by creating unprecedented value and opportunity for our customers, employees, investors, and ecosystem partners.
Creative Commons Mission Statement – Develops, supports, and stewards legal and technical infrastructure that maximizes digital creativity, sharing, and innovation.
Dove Mission Statement – Help the next generation of women develop a positive relationship with the way they look – helping them raise their self-esteem and realise their full potential.
Ducks Unlimited Mission Statement – Conserves, restores, and manages wetlands and associated habitats for North America’s waterfowl. These habitats also benefit other wildlife and people.
Hubspot Mission Statement – Helping millions grow better.
Instagram Mission Statement – Capture and Share the World’s Moments.
Intel Mission Statement – We engineer solutions for our customers’ greatest challenges with reliable, cloud to edge computing, inspired by Moore’s Law.
Microsoft Mission Statement – To empower every person and every organization on the planet to achieve more.
MOMA Mission Statement – To share great modern and contemporary art with the public
Monday.com Mission Statement – To empower teams to reach their full potential
Stripe Mission Statement – To increase the GDP of the internet
United Nations Mission Statement – The maintenance of international peace and security.
Uber Mission Statement – Bring transportation — for everyone, everywhere
Twitter Mission Statement – To give everyone the power to create and share ideas and information instantly, without barriers.
Tumblr Mission Statement – Where your interests connect you with your people
Tripadvisor Mission Statement – To help people around the world plan and have the perfect trip.
Adidas Mission Statement – To be the best sports company in the world.
Chick-fil-A’s Mission Statement – To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact with Chick-fil-A.
Target’s Mission Statement – To help all families discover the joy of everyday life.
Forbes Mission Statement – “To convene, curate and cover the most influential leaders and entrepreneurs who are driving change, transforming business and making a significant impact on the world.”
Peace Corps Mission Statement – “To promote world peace and friendship by fulfilling three goals: To help the people of interested countries in meeting their need for trained men and women. To help promote a better understanding of Americans on the part of the peoples served.”
Airbnb Mission Statement – “To create a world where anyone can belong anywhere and we are focused on creating an end-to-end travel platform that will handle every part of your trip.”
Casper Mission Statement – “To awaken the potential of a well-rested world.”
Ikea Mission Statement – “To offer a wide range of well-designed, functional home furnishing products at prices so low, that as many people as possible will be able to afford them.”
Prezi Mission Statement – “To reinvent how people share knowledge, tell stories, and inspire their audiences to act.”
USO Mission Statement – Strengthening America’s military service members by keeping them connected to family, home and country, throughout their service to the nation
Warby Parker Mission Statement – To offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses.
World Vision Mission Statement – To follow our Lord and Saviour Jesus Christ in working with the poor and oppressed to promote human transformation, seek justice and bear witness to the good news of the Kingdom of God.
XERO Mission Statement – Helping small businesses thrive worldwide.
PODIA Mission Statement – Building the most creator-friendly platform on the planet to help people sell online courses, memberships and digital downloads.
OXFAM Mission Statement – We fight inequality to end poverty and injustice.
National Geographic Society Mission Statement – Using the power of science, exploration, education and storytelling to illuminate and protect the wonder of our world.
Workday Mission Statement – To put people at the center of enterprise software.
Invisible Children Mission Statement – To end violence and exploitation facing our world’s most isolated and vulnerable communities.
A mission is not simply a description of an organization by an external party, but an expression, made by its leaders, of their desires and intent for the organization. The purpose of a mission statement is to communicate the organization’s purpose and direction to its employees, customers, vendors, and other stakeholders. A mission statement also creates a sense of identity for its employees. Organizations normally do not change their mission statements over time, since they define their continuous, ongoing purpose and focus.