Theory of Reasoned Action
Theory of reasoned action is a theory in marketing that states that individuals act in accordance with their beliefs about the benefits and costs of various courses of action. These …
Theories and Law
Prospect Theory
Prospect theory is a marketing theory that focuses on the relationship between customers and businesses. It posits that businesses can increase their sales by understanding and satisfying the needs of …
Product Life-cycle Theory
Product life-cycle theory is a theoretical framework that provides a conceptual basis for understanding the overall dynamics of product development, marketing, and sales. It has been widely used in academic …
Marketing Orientation Theory
The Marketing Orientation Theory (MOT) is a framework that helps marketers better understand their own motivations and how these drive their decisions and behaviors. MOT has four orientations—self, customer, competitor, …
Law of Demand
The law of demand is a basic economic theory that states that there is a relationship between the price of a good and the quantity demanded of that good. The …
Institutional Theory
Institutional theory in marketing is a framework that focuses on the social and cultural environment of an organization in order to understand why it behaves the way it does. It …
Game Theory
Game theory is a branch of mathematics that helps us understand the behavior of players in strategic games. In marketing, game theory can be used to analyze customer behavior, competitor …
Maslowian Portfolio Theory
Maslow’s theory of human motivation describes how individual needs are arranged in a hierarchy. The most basic needs, such as food and shelter, must be met before higher-level needs can …
Stochastic Portfolio Theory
Stochastic portfolio theory is a branch of financial mathematics that provides a framework for analyzing the performance of investments. It is based on the principle that stock prices are random …
Behavioral Portfolio Theory
Behavioral Portfolio Theory (BPT) is a theory that suggests that individuals make choices in response to the options available to them. These choices are based on how the different options …
Arbitrage Pricing Theory (apt)
Arbitrage pricing theory (apt) is a model in economics that explains how prices of related goods and services can be different or even opposite in response to small changes in …
Arbitrage Pricing Theory
Arbitrage pricing theory is a model in economics that explains the behavior of prices for assets that are available in multiple markets. The theory states that market participants will seek …
Corporate Finance Theory
Corporate finance theory is a branch of economics that helps to understand the relationships between corporations, their shareholders, and their creditors. Corporate finance theory has two main goals: to explain …
Legal Origins Theory
Legal origins theory is a branch of economics that seeks to understand the roots of legal systems and the motivations behind their creation. This theory can be used to analyze …
Dow Theory
The Dow Theory in Finance is a theory that suggests that the price of stocks is largely determined by how well they are performing relative to other stocks. The theory …
Black–derman–toy Model
The Black derman toy model of finance is a theory that argues that returns to investments (e.g. stocks, bonds) are determined by the Black Scholes equation, which states that a …
Hull–white Model
The Hull white Model is a financial theory that believes in the existence of efficient markets in which prices are based on underlying assets and liabilities. The model was developed …
Vasicek Model
The Vasicek Model is an economic theory that suggests that interest rates can be controlled by limiting the supply of money. The theory was first developed by János Vasicek in …
Arbitrage Pricing Theory
Arbitrage pricing theory is the study of how prices are determined for securities markets and their impact on risk. It is a powerful tool that can help investors make informed …
Arbitrage Pricing Theory
Arbitrage pricing theory is a branch of mathematics that studies the optimization of financial portfolios. It is used to optimize portfolio performances by seeking the best price for assets at …
General Equilibrium Theory
In general equilibrium theory, the state of a system is determined by the balances of its components. The system is in equilibrium when the pressure, income, and consumption pressures are …
Asset Pricing Theory
Asset Pricing Theory is a branch of Economics which deals with the analysis of financial markets in which investments are made. Asset pricing theory is used to understand how price …
Lintner Model
The Lintner Model is a theory that suggests that humans are social animals. The model was developed by Melvin Lintner and is named after him. The model is based on …
Gordon Model
In systems theory, the Gordon model is a model of a social system in which individuals are directed by their values and interests. The model has been used to study …
Merton Model
The Merton model is a theory of social behavior that postulates that individuals behave in ways that are most likely to produce sustained happiness and well-being. The model is named …
Trade-off Theory Of Capital Structure
The trade-off theory of capital structure is a scholarly theory that explores how different levels of investment risk affect the efficiency and profitability of a business. The theory was first …
Pecking Order Theory
Pecking Order Theory is a psychological theory that suggests how people rank items in a hierarchy. It is used to explain why some people are better at than others at …
Capital Structure Substitution Theory
Capital structure substitution theory is a model of the financial system that suggests that the use of debt to finance enterprise investments, instead of equity, may be more beneficial for …
Agency Theory
Agency theory is the most fundamental and well-known theory of decision making. It holds that decisions are made by the actor(s) who are closest to the situation at hand. The …
The Theory Of Investment Value
The Theory of Investment Value is a long-standing academic theory that states that the value of an investment is based on the discounted future cash flows of the assets it …
Theory Of The Firm
The theory of the firm is a model of business organization in which firms are organized as companies. The theory is based on the idea that firms are social animals …
Corporate Finance Theory
The Corporate Finance Theory is a series of models and theories that attempt to explain the financial behavior of companies. It looks at issues such as risk, performance, and company …
Game Theory
The mathematical theory of game theory is the study of the behavior of games, including their theoretical and practical aspects. Game theory is used in many fields such as economics, …
Decision Theory
In decision theory, a decision is a choice between two alternatives. The alternatives can be anything that can be imagined, such as choosing between A and B. A decision is …
Economic Growth Theory
Economic growth theory is a school of thought that holds that the economy grows more slowly in societies when there is more private production and less public consumption. \This theory …
Modern Portfolio Theory
Modern Portfolio Theory (MPT) is a financial doctrine that suggests that investors should place a greater emphasis on short-term performance than on long-term progress. The theory holds that portfolios of …
Post-modern Portfolio Theory
The Post-Modern Portfolio Theory (PPMT) is a theory that suggests that investors should mix different assets within their portfolio in order to create a more diversified and risk-adjusted financial position. …
Modern Portfolio Theory
In Modern Portfolio Theory, investors use a variety of techniques to allocate their money to different types of assets. One common approach is to group assets together into portfolios that …
Vasicek Model
The Vasicek Model is a theory that explains how the human brain works. It is named after Polish scientist Jerzy Vasicek and was first proposed in the early 1960s. The …
Modern Portfolio Theory
Modern portfolio theory is a mathematical approach to the analysis of financial markets. It uses a model in which investors track fixed and moving variables, and makes predictions about how …
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