Geodemographic segmentation is the process of dividing a population into groups based on characteristics that can be mapped onto spatial units. This is done in order to better understand and analyze the behavior of the population within specific geographic areas.
There are a number of different geodemographic segmentation methods that can be used, each with its own advantages and disadvantages. One common method is to divide a population into census tracts, which are geographic units that correspond to traditional census districts.
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