Decision Making and Innovation: Embracing Risk and Creativity

Innovation is a key driver of success and growth in today’s rapidly changing world. However, innovation requires decision makers to embrace risk and think creatively. Traditional decision-making approaches may not be suitable when it comes to fostering innovation. In this article, we will explore the importance of embracing risk and creativity in decision making to foster innovation within organisations.

1. Embrace a Growth Mindset:

Develop a growth mindset that encourages risk-taking and learning from failures. Understand that failure is often an essential part of the innovation process. Embracing a growth mindset allows decision makers to be open to new possibilities and take calculated risks in pursuit of innovative solutions.

2. Encourage Experimentation:

Promote a culture of experimentation and exploration within the organisation. Provide resources and support for employees to test new ideas and concepts. Encouraging experimentation enables decision makers to gather valuable data and insights that inform innovation-related decisions.

3. Foster a Creative Environment:

Create an environment that fosters creativity and encourages out-of-the-box thinking. Provide opportunities for brainstorming, collaboration, and cross-pollination of ideas. Decision makers should actively support and value creative contributions from team members, allowing diverse perspectives to flourish.

4. Diversify Decision-Making Teams:

Include individuals with diverse backgrounds, experiences, and expertise in decision-making teams. Diversity brings fresh perspectives, encourages innovative thinking, and helps challenge conventional wisdom. By incorporating diverse voices, decision makers can tap into a wide range of ideas and perspectives to fuel innovation.

5. Encourage Risk-Taking:

Promote a culture that embraces calculated risk-taking. Encourage decision makers and employees to take calculated risks, even if they may lead to failures. Recognize that innovation often requires stepping outside of comfort zones and taking risks to achieve breakthrough solutions.

6. Utilise Design Thinking:

Utilise design thinking methodologies in decision making. Design thinking encourages empathetic understanding of user needs, rapid prototyping, and iterative problem-solving. By incorporating design thinking principles, decision makers can uncover innovative solutions and make decisions that align with user-centred perspectives.

7. Allocate Resources for Innovation:

Allocate dedicated resources, such as time, budget, and personnel, specifically for innovation initiatives. Decision makers should prioritise innovation within resource allocation processes, providing the necessary support and infrastructure for innovative projects to thrive.

8. Encourage Collaboration and Knowledge Sharing:

Promote collaboration and knowledge sharing across departments and teams. Create platforms and opportunities for employees to share ideas, insights, and best practices. Decision makers should actively facilitate collaboration and create a culture that values collective intelligence to drive innovation.

9. Adopt Agile Decision-Making Processes:

Adopt agile decision-making processes that are flexible, iterative, and responsive to changing circumstances. Traditional decision-making approaches may be too rigid for the dynamic nature of innovation. Agile decision making allows for quick adjustments and adaptations as new information and feedback emerge.

10. Celebrate and Learn from Failure:

View failure as an opportunity for growth and learning. Celebrate and recognize efforts made towards innovation, even if they result in failures. Encourage decision makers and employees to extract valuable lessons from failures, iterate on ideas, and continue the pursuit of innovative solutions.


Innovation requires decision makers to embrace risk and creativity, challenging traditional decision-making approaches. By fostering a culture of risk-taking, encouraging creativity, and utilising agile processes, decision makers can create an environment conducive to innovation. Embracing risk and creativity in decision making paves the way for transformative ideas and propels organisations towards continued growth and success.

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