You’ve heard all the great benefits of starting a blog to promote your business. And while writing may or may not be your ‘thing’, you quickly begin to realize as you start to research ‘how to create a successful blog’, there is a whole lot more to this than just sharing your ideas or expertise with your tribe.
You have to think about things like ‘Anchor Texts’, ‘Meta Description’, Keywords and ‘Tags’. You see, effective blogging is about creating content that pulls in your ideal audience and turns them into followers (and hopefully customers/clients). To help you get started, we are going to share 9 blogging terms that you must know when creating content for your business blog.
Here are essential blogging glossary everyone should know;
1. About Page/Bio Page
These terms are often used interchangeably to describe the page on your blog that contains a short biography about you. The about page will also usually give a general overview of the type of blog content a reader can expect to find on your site.
In some cases, if there are multiple bloggers blogging on one page, there will be multiple bios and headshots to showcase each person contributing to the site.
2. Article/Blog Post
These terms are used interchangeably to describe a single post on a blog.
The name of the person attributed with writing a blog post. When there are multiple contributors to a blog, listing the author is often beneficial so that a reader can find all posts by a single author if they choose to. It also gives proper credit for guest posting.
4. A/B Split Testing
Also known as split testing – it’s comparing two versions of something (web page, headlines) to see which one performs better.
Someone who has an online presence like a blogger or influencer who partners with a company to sell their product or service.
6. Affiliate Marketing
a relationship between an advertiser and a publisher (blogger, influencer) in which the advertiser pays the publisher to promote their product or service.
7. Anchor Text
The clickable text in a hyperlink.
A humorous reference that is given to the niche, librarian blogging.
A blog’s audience—regular readers of a blog.
A mashup of the words “blog” and “math,” used to describe math-related blogs.
A blog that focuses on law, usually written by a lawyer (hopefully), professor or law student.
A combination of the words “blog” and “beg.” A blog that requests contributions or information from their readers.
13. B-listless (Blistless)
When a blogger becomes apathetic towards their new content. It’s indicative to what could happen to the email list of a blogger that loses interest.
A common hashtag that’s used by beauty bloggers.
A blog is a regularly updated website where new content is frequently published, typically written in an informal or conversational style—often with the goal of attracting readers and achieving some sort of goal, whether community-building or growing a business.
16. Blog Carnival
Those blogs that contain links to other blogs covering a specific topic, typically used by frequent blog contributors of a website.
17. Blog Client (Weblog Client)
Software that’s run on your computer that allows you to post new content to your blog via XML-RPC (outdated software in my opinion). Well over 90% of bloggers use a content management system (CMS) like WordPress to visually input your blog content.
A mashup of the words “blog” and “tabernacle.” Blogs that are written by Mormons for Mormons.
The birthday of your blog.
20. Blog Farm
A website built from a group of linked blogs, with the main blog aggregating the total content as the gateway. This “tool” is most often used to try and deceptively boost the authority of a particular website, but is no longer effective in today’s SEO world, where you’ll have better luck just creating genuinely great content.
21. Best of Blogs (The BOBs)
This is the world’s largest international blog competition, bestowed by a German broadcaster named Deutsche Welle.
22. Blog Feed
An XML-based file where the monthly hosting software you’re using to get your blog online stores a machine-readable version of the blog post in either an RSS or Atom structured XML format, for it to get syndicated (for further distribution throughout the Internet). For bloggers, the easiest way of adding a feed to a page, is with the use of a feed widget. Check out my list of the best blogging tools for recommendations on the right tool.
23. Blog Hopping
This refers to readers who follow links that are displayed within a blog post, leading them to various blogs and websites onto another.
24. Blog Site
The web location (URL) of your blog.
25. Blog Header
This is the top-most section of your blog post. Usually, this section is used to showcase your blog’s logo, site title and key navigation links.
26. Blog Footer
The very bottom of your blog post. This space is most often used to list site navigation links.
27. Blog Sidebar
The vertical section or column that’s on one side of your blog—usually used to promote things like related content, signing up for your email list or otherwise.
A very short blog entry (the length of a line or two max).
Blogs written by and for Mormons (a portmanteau of “blog” and “Tabernacle”). Generally, refers to faithful Mormon bloggers and sometimes refers to a specific grouping of faithful Mormon bloggers.
One of the most popular blog awards.
A list of other blogs that a blogger might recommend by providing links to them (usually in a sidebar
All blogs, or the blogging community.
A category of software which consists of a specialized form of a Content Management System specifically designed for creating and maintaining weblogs.
34. The BOBs
The largest international blog awards.
Short for ‘Completely Automated Public Turing Test To Tell Computers and Humans Apart’ this is a challenge-response test that’s commonly used by bloggers and on websites of all kinds to determine if a user who wants to access information is a human or a bot—and these are particularly useful for eCommerce website builders to verify transaction data.
this stands for Content Management System. This is the platform where you update your blog. The most popular platforms are WordPress and Blogger.
this stands for Cascading Style Sheet. It describes how the HTML elements will be displayed on a computer screen or other media.
38. Click Thru Rate
Is the percentage of people who visit a website and clicks any text linked to an ad or other web page.
Means to shape or put something together such as the settings of a plugin so that it functions correctly.
40. Content Marketing
A type of marketing that includes creating and sharing of content such as videos, blogs, and social media posts that does not necessarily promote a brand but meant to educate and spark conversations.
Just like it sounds, a blog directory is literally a directory of blogs. Depending on who put the directory together, the list of blogs can be sorted by niche, relevance, Alexa ranking, or a wide variety of other categories.
Bloggers often add their blog name and domain to blog directories as a means to generate traffic and backlinks to their site.
42. Dofollow Link
A link on a website or blog that can be crawled by search engines on a blog. A dofollow link will help a blog’s search engine rankings.
43. Domain Authority
Based on a scale of 1 to 100 with 100 being the best and 1 being the worst, Domain Authority is measured on age, popularity and traffic size. It is one of many factors used in determining your blog’s search engine ranking.
44. Domain Name
The string of numbers, letters, and sometimes hyphens, typed into a browser to bring you to a particular website.
45. Drip Campaign
A direct marketing technique used to acquire customers through lead generation and nurturing. It typically involves sending marketing messages to prospective customers over a period of time to walk them through a sales funnel with the hope of transitioning them from prospect to paying customers.
To rebut a blog entry in a line-by-line fashion.
A portmanteau of “fake” and “blog”; a form of astroturfing. A food blog; sometimes, a blog dedicated to food porn
48. Skyscraper Technique
The skyscraper technique is a tactic that’s used by bloggers to analyze all the existing content for a particular keyword phrase—and then come up with more creative & useful ways to better answer those reader queries with content that’s significantly more valuable.
49. Stop Words
Words that are used in the slug that can harm your SEO-effectiveness. Some stop words to avoid including in your permalinks include: a, the, at, as, of, and, for, to and so on.
The portion of a permalink (URL) starting after .com/.
51. Social Media Engagement
Engaging with your target readers on the social media platforms they frequent.
52. Social Proof
A psychological phenomenon where people assume that a blog post is more popular (or more accurate) based on the number of social shares, comments or other engagement the article appears to have.
53. Social Search
When people search for information on social platforms (like Twitter, Instagram, Facebook and LinkedIn) that mainly searches for user-generated content to find information.
Most commonly referred to when speaking about spam emails that arrive, often promoting scam offers.
An online identity created for deception. Also used to circumvent a block or ban on an individual’s original email or social media account.
56. Spam blog
A blog which is composed of spam. A Spam blog or “any blog whose creator doesn’t add any written value.”
57. Slashdot effect
The Slashdot effect can hit blogs or other websites, and is caused by a major website (usually Slashdot, but also Digg, Metafilter, Boing Boing, Instapundit and others) sending huge amounts of temporary traffic that often slow down the server.
The term is used when a blog’s feed is added to a feed reader like Bloglines or Google. Some blogging platforms have internal subscriptions, this allows readers to receive notification when there are new posts in a blog. A subscriber is a person who is willing to receive blogger’s news and updates.
Tags are words that are used to categorize & classify a blog post based on the overarching themes it covers, behind the scenes in your CMS.
The slogan used by blog owners to describe the purpose of their site. My tagline is, Authentic blogging advice.
61. Tag Cloud
Used by bloggers to list all of the tags and keywords that have been used across their sites.
62. Text Link Ads
Advertisements consisting of text that is hyperlinked to a page the sponsor is paying you to promote.
The number of visitors a blog receives within a given time period. Here’s my guide about how to drive traffic to your blog.
Someone who leaves a negative comment on your blog post, just for fun or to incite a reaction out of you
65. Template (WordPress)
A page template is the coding framework that’s used to organize and publish information on a page of your blog, which greatly determines your overall visual blog layout.
66. Theme (WordPress)
The WordPress theme is comprised of the CSS code that controls the visual appearance of your blog.
Templates, used on the “back end” of a blog that work together to handle information and present it on a blog.
CSS based code that when applied to the templates will result in visual element changes to the blog. The theme, as a whole, is also referred to as a blog design.
A system that allows a blogger to see who has seen the original post and has written another entry concerning it. The system works by sending a ‘ping’ between the blogs, and therefore providing the alert.