“Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.” – Jef I. Richards
Effective advertising will reach prospective customers and let them know about your products or services. Ideally, advertising should capture the attention of the potential customers, capture their authority, and entice them to use your product. Regardless of what method you use, all your advertising needs to be truthful and consistently reflect the positioning statement of your company.
Here are 105 inspiring advertising tips to market your business;
1. Get into your local newspaper
2. Create a newsletter
3. Write a blog
4. Cold call
5. Make sure that all of your marketing weapons are understandable to your potential customers.
6. Carry business cards
7. Offer mini versions
8. Find a niche
9. Talk to your customers
10. Use Twitter
11. Get testimonials
12. Make friends with influential bloggers
13. Advertise on blogs
14. Develop an effective marketing plan.
15. If you have a marketing plan, update it.
16. Think or rethink your target market.
17. Answer what your target market wants from you.
18. Answer how you can satisfy the customer’s needs in your target market
19. Conduct market research.
20. Find opportunities that can and must be improved.
21. Analyze your offer and improve it.
22. Extend your offer with additional value for your customers.
23. Track changes and improve wherever you find an opportunity and need for improvement.
24. Try with free samples or free tests.
25. Write link-bait blogs
26. Make the most of your email signature
27. Sponsor an awards ceremony
28. Sponsor a competition
29. Give something away
30. Offer discounts for limited periods
31. Create an e-brochure
32. Traditional mailers
33. Write a column for your local paper
34. Become an expert spokesperson
35. Create a press kit
36. Add interaction to your website
37. Mobile advertising
38. Charity auctions
39. Teach your expertise
40. Guest blog
41. Blog comment
42. Start developing business cards, or if you already have, improve the design of your business cards.
43. Make business cards for all your employees and encourage them to share with potential customers.
44. Create or update your brochures.
45. Make your brochures to be available for download from your website.
46. Fully redesign all your communications like letters, emails, invoices, and receipts to communicate information about your business’s offer v value.
47. Take advantage of forums
48. Don’t forget your SEO
49. Create a Facebook Page
50. Hook up your social media accounts
51. Get your pricing right
52. Send thank you cards
53. Throw in some freebies
54. Reward repeat business
55. Add personality to your social media accounts
56. Add an ‘About’ page to your website
57. Invest in credibility
58. Offer a guarantee
59. Have excellent customer service
60. Go to traditional networking events
61. Use print text ads to build your business presence.
62. Ensure that your business is present in different online directories.
63. Make a list of current and potential customers.
64. Make a phone call to your existing customers.
65. Make a phone call to reliable potential customers.
66. Make and use a marketing calendar for all your marketing tactics that you use or plan to use in the future.
67. Design initiatives and encourage your satisfied customers to share their experience with your company.
68. Analyze and redesign all of your calls to action in all your marketing tactics.
69. Test different calls to action.
70. Start a campaign to change something
71. Give your expertise away
72. Enter awards
73. Set up a referral programme
74. Put up your prices
75. Get your answerphone right
76. Book a show
77. Ignore the competition
78. Use Google Local
79. Join forces with other firms
80. Get a QR Code
81. Give, and thou shall receive
82. Use Facebook advertising
83. Create videos
84. Create an e-zine
85. Launch a free e-book
86. Monitor your online reputation
87. Get a new website design
88. Look into conferences
89. Nurture your client relationships
90. Create a funny 404 Page
91. Analyze and redesign all of your calls to action in all your marketing tactics.
92. Test different calls to action.
93. Analyze and improve the credibility of all members of your small business and your whole business.
94. Advertise on TV.
95. Advertise on the radio.
96. Start a podcast
97. Offer free tools
98. Do something for charity
99. Join your local Chamber of Commerce
100. Host monthly webinars
101. Send exclusive deals to your customers
102. Sponsor a local school sports team
103. Become a walking advert
In conclusion, why Is Advertising Necessary? It is important because it can boost business sales, boost market share, and attract the right target audience. Advertising enables you to accelerate your image-building efforts, reach customers, and inform them of what you are selling. It also helps to retarget your audience and uses previously collected data to guarantee your potential and current clients have the best options.
“There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.” – Jerry Della Femina